The Research On Network Catchword From Communicative Linguistics Level

In recent years, the network catchword play an important role in people's daily communication, which have integrated into many tradition mass media content, therefore the network catchword have received the widespread attention of the domestic and foreign language field. This article bases upon the year network catchword which by China language net and Baidu and other search engines, and summarizes the language materials, from the perspective of communicative Linguistics to analyse network catchwords. By increasing the awareness of the network catchword, we can not only understand the human progress and the social development very well, also it is helpful to grasp the social language tendency, and we will make use of the language's communication effects in network.This paper is based on the corpus of qualitative research, mainly by the following aspects of the network popular words:First,this paper summarizes the theoretical foundation of the network catchwords and the corpora. There are the analysis of the background research of the network catchword and the summary point and understanding of the current study of the network catchword to make the meaning and purpose of this study. Second, describe the Internet language and the network catchword. Then, this paper define the network catchword and the analysis the types and characteristics of network catchword. Third, according to the theory of the Communicative Linguistics and the gatekeeper of Communication, the elements of network catchword are summarized:the subject, object, media and gatekeeper. Fourth, it is the analysis the factors on the effect of network catchword. Fifth, on the basis of the analysis of the earlier chapters, it discussed the developing trend and the Standard principles of network catchword. Network catchword in today's society has strong creativity and important pragmatic function. Only the positive understanding, we can make it better into the daily communication. Because of the interdisciplinary research of linguistic and pragmatics of popular network catchword is relatively rare, and the research materials are limited, this paper still has some shortcomings, it provides the reference for further research. However, this kind of new and challenging interdisciplinary research still has important value and meaning in the future. Therefore, in this sense, studying the network catchword in aspect of communicative Linguistics makes both theoretical significance and practical value.