A Study Of The Visual Mentality In Cultural Difference

Animation films transmit information through picture visual elements, an artistic form to carry the specific aesthetic notions. The creation and making of the visual elements in traditional Chinese animation films once led the key role in throughout the world. In mid and late 90's, the animation films from the States and Japan filled Chinese market, which then was left in a mass. In the well-developed market today, where should Chinese animation films go? And how the traditional Chinese elements should be added in the animation? What are the basic elements in traditional aesthetic? They are the keys in the thesis.The thesis studies the aesthetic characteristics of the visual elements in the animation in cultural difference from the psychological mechanism and social factors to state the constructing basis in animation visual elements, which is also a breakthrough of the thesis. This thesis makes a broad investigation of the creation elements of animation making, visual psychology and sociology, etc. focusing on the latest development of the field through the study of the successful cases to sum up and concludes the universal and the detailed characteristics of the animation development, on which to sort out the outcome of traditional Chinese animation.The thesis concludes that animation is not only a means of personal entertainment but also an approach to carrying the national culture and historical connotation. Therefore, the nationalization of traditional Chinese animation is not a simple means to go back to the surface of Chinese culture, but also the way to find out what contemporary people think and meditate on, and to satisfy what the audience expect from the visual art, which should on one hand treat the national culture with developing eyes, and on the other hand combine the international latest achievement and the latest factors to make the best of the national tastes for the prosperity of Chinese culture.