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Research For Copywriting Of Book Advertisements

Posted on:2011-09-15Degree:MasterType:Thesis
Country:ChinaCandidate:Y N ZhuFull Text:PDF
GTID:2155360302490072Subject:Chinese Philology
Abstract/Summary:PDF Full Text Request
Copywriting for book advertisements, as a branch of the modern practical Writing, is a systematical and complicated process with many elements inside. Research for it can not only stay on the language level with the words express style and linguistic specifications. Copywriting of book advertising should be in a 3D space and influenced by the production types, media and target groups. The creation for the copywriting of book advertising should be the words expressions based on the enough acquaintance from the creator to the book productions, cater firmly and exactly to the media used and the target groups.This article will go through with these three elements that would influence the creation for the copywriting of book advertisements. Through cases study to research the methods of how to get the most affectation of the copywriting of book advertisements confront today's complicated market situation and information days with so many kinds of Ad media.
Keywords/Search Tags:writing subject, type of books, media, target group
PDF Full Text Request
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