| With the deepened development of scientific and technological revolution, and the popular trend of globalization and modernization, the consumption-oriented life philosophy has penetrated into all fields. The consumption level has become a component of people's happiness. However, traditional consumerism results in the reversal of the relationship of consumption, production and demand, and also the dissimilation of consumption. People in the practice of consumerism finally do not obtain the happiness and well-being promised by it, but into the situation of nothingness of the spirit and the crisis of beliefs. At the same time, the waste of resources, the ecological deterioration and the decline in quality of life are seriously hampering the realization of people's happiness.This paper uses the method of historical analysis to criticize the traditional consumerism, investigates the relationship between happiness and consumption from the perspective of ecological ethics, concludes the meaning of ecological consumption, and ethical principles of happiness, and explores an effective means of coordinating the relationship between ecological consumption and happiness.Chapter I discusses the concept of consumption and happiness and its relevance, on this basis, systematic inspects happy historical evolution from the consumption-happiness view of the simplicity to the consumption-happiness view of consumerism, sums up dangers of the traditional consumerism, an analysis of consumption is an important condition for realization of happiness, happy outlook could lead consumption patterns.Chapter II from the relationship between consumption and ecological defines in the content of ecological consumption. Ecological consumption is established between man and nature in harmony. It provides services and related products to meet human needs, improves the quality of human life, makes the least of the consumption of natural resources, and also makes their services or products at their lives cycle produce least waste and pollutants in case not to jeopardize the needs of future generations; to handle the relationship correctly between ecological consumption and happiness should be guided by three basic ethical principles of justice, appropriation and sustainable.Chapter III based on the analysis of the significance, of an ecological way of life to an individual happiness, this article from the personal and social perspective finds an effective way, to coordinate the relationship between eco-consumption and happiness.The ecological consumption considered to be reflected in the new minimalism and green way of life. It strengthens the sense of civic duty ecological thought through the establishment of an organic education system, sets up the entire society within the scope of moral evaluation of the ecological system, to enhance citizen awareness of environmental rights and awareness, it is the recondition; also, it strengthens the role of government-led, and strengthens the awareness of the ecological environment of enterprise, and it opens up the way of the public and media supervision and so on, setting up effective supervisory mechanism are its fundamental guarantee. |