Research On The Competitiveness Of Culture Creative Industries Centralization In Hangzhou

In the background of the global economic crisis, the traditional and manufacturing industries are greatly affected in Hangzhou. Facing this situation, the government has proposed the requirements of industrial upgrading and self-employment, while the development of cultural creative industries is an effective way to promote economic transition .With strong support of the Hangzhou government, the cultural creative industries are developing in good condition, and a number of cultural creative industries centralization have been built.. Along with the construction upsurge of the cultural creative industries park and centralization in China, it has become focal issues for both theories and practices whether the centralization can positively promote the developments of the cultural creative industries and how to promote the competitiveness of the centralization.After analyzing the relevant theories of cultural creative industries and regional industrial competitiveness home and abroad, the thesis makes a detailed introduction of definition, classification, and function of the centralization. Focusing on Hangzhou region, the thesis introduces the overview and development model of culture creative industries concentration, the key point of the article is the analysis and evaluation on the competitiveness of Hangzhou culture creative industries centralization.The emphasis of the paper is the competitiveness research of culture creative industries centralization in Hangzhou. the specific methods are as follows: In the fourth chapter, the paper builds the "1+6 factors model"based on the Porter "Diamond Model" results, established an evaluation index system of the competitiveness of culture creative industries centralization according to six influencing factors and the evaluation index system of IMD and WEF; applys the analytic hierarchy process (AHP) theory, analyses of the influencing factors on the competitiveness of centralizaion have been made. In the fifth chapter, there are analyses on the existing problems of the competitiveness of culture creative industries centralization. Takes three representative cultural creative industrial centralizations for examples, evaluates the competitiveness of three culture creative centraliationspaper by means of expert survey and the radar map. Found out the existing problems on the competitiveness of Hangzhou culture creative industries centralization combining with the advantages and disadvantages of three centralizations, and then makes matting for promoting the competitiveness of culture creative industries centralization in Hangzhou. In the sixth chapter, take governments, intermediary organizations, enterprises and college and scientific research organization as the main body, the paper proposes the measures to enhance the competitiveness of Hangzhou culture creative industries centralization from talented people, corporate finance, public services platform, intermediary organization and local brand aspect.The last part of the thesis makes a summary and points out the problems need to study in the future, such as the improvement of the analysis index system and research methods. The thesis is hoped to become the starting point of culture creative industriesl centralization research and useful to promote the competitiveness of Hangzhou culture creative industries centralization, and more valuable researches are hoped to carry out later.