The Study On Communication Of Western Ideology In The Sino-West Cultural Exchange In The Context Of Globalization

Globalization has become the process of global economy, politics, culture blending together based on factors of production free flowing and optimized allocated in the worldwide. The process of globalization is the cross-cultural exchange process both of the cultural conflict and integration, convergence and diversity. The communication of ideology is an important element of cultural exchange.According to the macroscopical background of globalization, combined with the basic theories of cultural exchange, ideology communication at the present, based on observation and analysis of the Sino-West cultural exchange and the spread of western ideology, the study conclusion is proposed with some countermeasures by literature analysis and observation.The cultural exchange between China and West in the context of globalization could be studied in three aspects as the cultures of matter, behavior and idea. The main ways are mass culture products, western lifestyle, internet and non-governmental organizations. Its supporting system is made up of government support, thoughts and ideas support, material technical support, and extensive social support, etc. The spread of the western ideology in Sino-West cultural exchanges under the condition of globalization is characteristic of diversified and covert means, universal and younger objects, double and deep impacts. Influences are both positive and negative.Facing the spread of Western ideology in the Sino-West cultural exchange in the context of globalization, we should have a correct attitude at first. We must adhere to Marxism as the leading ideology that is the fundamental principle. We should treat cultural exchange and ideology communication in the attitude as the sea holding different rivers, construct the socialist advanced culture by absorbing superior Western culture and ideology, adhere to and promote the "going out" strategy at the same time, take the initiative to China's excellent national culture and socialist ideology to the world, while also firmly resist the decadent Western culture and guard against the Western ideology of our conscious infiltration and differentiation .