A Discussion Of Formal Denotation For Emotion Topics In Graphic Design

Sentiment is a hot topic recently.Nowadays,"emotion",which plays a very important role in our life,is a very popular topic.Ever since we open our eyes,the feelings of happiness and unhappiness are coming into our mind from time to time and uninterrupted.And it is because of so that our personal emotion world has become various and colorful.As Cacippo and his colleague mentioned,"Emotion guides and enriches an elegant life;She makes the existence become meaningful;She creates the value of life",which is an illustration of our spirit to be emotional.There are more and more projects and designs about emotion denotation in the graphic design.And the ways of expression varies due to different understandings and different representations from different designers.And under the background of highly advocated harmony society,graphic design can be quite influential and used as an art expression to conduct and guide the public sentiment.Some key points of this article are expounded in Chapter 2 through the analysis of the designer's self-experienced sensation, different emotion expressions from different graphic elements in different forms,and the feelings of both physical and mental toward graphic design.In Chapter 3,the balance of these key points is discussed.And we will see only the harmonized manifestation can bring the public resonance and achieve the real purpose of the design.Although there is a globalized market,there is no "globalized sensation" by any means.Thus designer's quality and expertise is crucial in the artistic pursuit.A qualified designer should always use "three" eyes to view the world:one eye for the traditional value in the past,one for the current needs in today's world,and one for the prospects in the future.The designer should use the skills to satisfy the people's emotion needs from different culture and different background.