A Study Of Chinese Company Public Discourses From The Perspective Of Interdiscursivity

Company public discourse,including company news and chairman's statement in the present dissertation,is becoming more active and important in nowadays business environment in China,due to development of communication technology.Both company news and chairman's statement serve as the channel for businesses to reach the public,helping people get to know better about what and how things are going on within the company.The present study aims to analyze the interdiscursive features in company news and chairman's statement by conducting move analysis.Although Bhatia have done some related interdiscursive analysis on corporate public discourses,he only presents his research methodology and findings,without showing detailed analysis of concrete and specific samples;meanwhile,little detailed discussion about the implication of interdiscursive features in corporate public discourse has been done by him.The present study aims to fill the gaps.There are 15 pieces of company news and 15 pieces of chairman's statements that are collected from the English websites of Chinese listed companies.The present qualitative study is conducted on the macro-level.Genre analysis is adopted to display the moves in both the genre of company news and the genre of chairman's statement based on Swale's move analysis.It turns out that company news has the moves which can not be found in general news report;while chairman's statement has the moves which can not be found in general business report.When we find a corresponding genre for each of those moves,interdiscursive features are obtained.The present paper shows that interdiscursivity does exist in company public discourse.Moreover,all the genres which are mixed into company public discourse share one communicative purpose—to develop and/or promote good relationship between the company and the public. The paper is significant in filling some gaps theoretically with regards to interdiscursive analysis;it also provides some practical implications by providing some useful suggestions for company public discourse writers and researchers.The present paper is limited as well in some aspects and further researchers are encouraged to better improve it.