The Research Of The Phonographic Industry Value Chain In Digital Music Era

With the digital music era gradually into consumer consciousness and the changes in consumer demand, which caused great changes in the phonographic industry value chain, the phonographic industry value chain has gradually changed the focus into online music sales and wireless music sales. Therefore, According to the difference of the patterns and characteristics of the phonographic industry value chain in different periods, it's necessary to research the impact of consumer demand of the phonographic industry value chain with the means to grasp the trends of the phonographic industry value chain's changes in the future, from the factors impact the music industry value chain.The impact of the music industry value chain are the changes in demand, technology, and environmental. The consumer demand require the development of technology, the developed technology will stimulate consumer demand new, and a good market environment will ensure that the music industry value chain will be operated orderly at the same time. Consumer demand will be impacted by prices, consumer preferences level of music, convenience level of getting a phonographic. Price changes will cause changes in demand, arising from quantitative to qualitative change; consumer preferences for music will affect the level of demand in a certain period; the convenience level of getting a phonographic will affect the demand for a certain range.Therefore, the demand brings the technological advances to make the music industry value chain develop from the age with no electrical equipment to the digital music time step by step. The industry value chain develops from the only phonographic value chain to performing value chain, copyright business value chain and wireless music value chain, online music value chain in digital age. Based on the consumer demand of convenience and the feeling of the music, the music industry value chain will enhance the wireless music value chain and the online music value chain in digital music era, at the same time there is further increase the convenience. Traditional music sale value chain will disappear, and instead of online music value chain.The phonographic companies should foresee the trend of the Phonographic Industry base on the impact of the music industry value chain factors in the future, and finish the process that change the traditional industry value chain to digital music industry value chain as soon as possible, develop a wireless music and online music; Second, the phonographic companies should develop the new value chain in the future based on the digital music industry value chain, so that the music industry will get the development healthy and orderly.