| Online advertising is a visual definition of the concept of digital network technology to the media and in reality the use of digital technology the process of cross-flow of visual arts media. With the advances in network technology, online advertising design in the cultural connotation of the performance and visual language has been changed in form. In this paper, the design of visual language from the perspective of online advertising through a unique visual arts into the design of languages and collating come online advertising is different from the mass media in general, is characterized by network forms of advertising media. Characteristics of traditional media advertising, but also different from traditional advertising, traditional advertising is not only a sense of continuity, but also has the mass media do not have the form and characteristics. Traditional forms of advertising with the network technology that combines a new form of artistic expression and visual arts space.Based on the visual design of online advertising and the basic characteristics of the basic principles of analysis, summarized information on online advertising to be the correct understanding and acceptance of, and rapid dissemination of methods of visual design skills. And depth and systematic analysis of the visual information in the online advertising visual user interface design, interactive design and layout of forms, and through the existing network of outstanding advertising design analysis, summed up visual information in the performance of different user interface embodied in the form of different elements and principles of visual design.
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