Looking Into The Evolution Of Mandarin Duck Group From Red Rose

"Red Rose," was published in the July 2, 1924, finally published in the January 28, 1931, a total of 350 publications, lasting for seven years. It is the longest publication in modern popular literature periodicals, and it is recognized as the behalf publications of "Mandarin duck Group", for it shows the "the second-generation style of Popular Literature magazine". As a popular literary publication, "Red Rose", in the 20th century, was popular in Shanghai in 1920's to 1930's, especially for many public readers. However, in the following time it was forgotten by the people and criticized from domestic academia. In the middle and late 1980s, Red Rose became source materials widely referred as the national light literature and Mandarin duck Group. However, we have not seen any articles or books specially dedicated to the research on the magazines. This article attempts to focus on Red Rose as the raw data collation.In chapter 1, through the Red Rose's founding background and the predecessor of Red magazine, the author gives an overview of magazine, and, with the concept of the editor-in-chief Zhao Shaokuang and other editors, we can understand the significance of Red Rose better. In Chapter 2, the author sums up the excelsior editing, typesetting and flexible commercial operations of the magazines. At the same time, we also analyses the journal author groups and rich text styles, to understand Red Rose as a profit. In Chapter 3, from the rich texts of the magazine, the author selects prose and novels as the case and tries to dig out the ridiculous life of Town presented by the literary texts of Red Rose, the position of Literature and the artistic features of solemn with humor, and sums up the literary value of Red Rose. Finally, the author inspects the literary position of Red Rose in the 1920's to 1930's to confirm its history Status in the history of literature.