The Application Of "Designed Chinese Calligraphy" In Visual Design Of Modern Package Image

The feeling as expressed by the package image is actually the expression of every consumer's personality, and it makes the commodity's quality a visible symbol. Chinese calligraphy is a symbol, and it means a lot to Chinese people.When"designed Chinese calligraphy"applies in package image design, "designed Chinese calligraphy" became a symbol in design. Chinese calligraphy has complicated of point, so "designed Chinese calligraphy" should deal with the point, make each information layer tie in together and better for the revelation of commodity's quality. Weaken the useless part, and join the new part. At the time of the merchandise information communication, "designed Chinese calligraphy" cooperate with other symbols in design and finally become an organic integer --package image."Designed Chinese calligraphy"means to redesign Chinese calligraphy with modern design idea, in order to make the information communication more efficiency. As Chinese calligraphy became"designed Chinese calligraphy", first we need to generalize the most basic character of Chinese calligraphy, such as"Chinese characters", "write", "style of drawing" and the "color". They are the bottom line with which people can recall Chinese calligraphy from their impression. Then we need to design the "power" and the brush stroke appearance. The design of "power" is the design to the Chinese character's whole sport trend, it is of the brush stroke position relation of management. The design of brush stroke appearance means taking or rejecting of the traditional style of writing, which has to satisfy the demand of the information communication.Because "designed Chinese calligraphy" passed by a series of reorganization, it makes each package image the unique one. Meantime because of the different writing appearance and race mental state, "designed Chinese calligraphy" and "designed Japanese calligraphy " will have obvious style differentiation.