Evaluating And Locating Cultural And Creative Industry Of Beijing

In recent years, the prominent characteristics of Beijing's economic development are mainly embodied in the rapid promotion of the tertiary industry's proportion and the new driving force represented by cultural and creative industries. Cultural and creative industry has become the key areas supported by the City party committee and government. Because of the rapid development and changes, we need to determine the development focus in this area. Practical conditions were evaluated in previous method from a static perspective, for evaluating development level of a region or industry as a whole.This paper begins from a new perspective. In view of the characteristics of cultural and creative industries, it uses a method different from the traditional for gaining comprehensive evaluation of future growth poles. According to cultural and creative industries' characteristics of being copied, and low-threshold, we mainly added growth and leading evaluation elements. Representative enterprise's comprehensive development capacity representing the growth poles' future potential is a fundamental basis for the implementation of evaluation. Relying on Beijing's standard of industry classification, comparing of national or representative regions' classification, we get the subdivision of Beijing's cultural and creative industries according to China's national conditions and cultural attributes. Then we select the representing enterprises, and on this basis evaluation index system is established and we get the comprehensive assessment scores on use of fuzzy comprehensive evaluation.According to the assessment results, television, software, industrial design are considered as the focus, nurturing key business areas of television program production services, collaborative software, and industrial design. Conclusions and recommendations is expected to be used for focusing on the key support, nurturing the future growth poles of and locating the future development. The evaluation mode and the evaluation index system in this paper are its innovation.