| The advertisement theme words is the product of high socio-economic development in the modern society. It involves linguistics, communications, marketing, psychology, sociology and management. It is the research object and the attention of all sectors.This paper makes the research on the numeral words by absorbing and learning of previous results, and using the methods of combining the theoretical with practical, the describing with explaining. The syntax features, functions, rhetoric and marketing strategy of numeral of ads are discussed.The paper includes the following four parts:Introduction: the defining of the advertisement theme words. In this part, the paper also introduces the grammar specific, the research status of the numeral in the advertisement theme words, the research methods and the scope.The second part: This part analyzes the distribution and grammatical function of the numerals in the advertisement theme words. and classify the numeral of the ads theme by the perspective of advertisement.The third part: the research of the rhetorical function and the marketing strategy of the numerals in the advertisement theme words .the paper elaborates the rhetorical tactics, the marketing strategies and effects of the numeral in the advertisement theme words.The forth part: the survey on the non-standard issues of the numeral in the advertisement theme words .The paper analyzes the reason, and put forward the own views.
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