| Chinese traditional bamboo culture is an important part of Chinese civilization. Bamboo has a very significant position in Chinese people's minds. The humility and urbanity that bamboo represents has always been a symbol of the Chinese characters and morals. The bamboo culture has been spread through the whole country, and has been attached to the traditional Chinese lifestyle. It forms the speciality and characteristics of Chinese culture and civilization. We can say that the traditional bamboo culture is a representative of Chinese civilization. It is very typical and unique in Chinese esthetics. It is full of significant values and profound cultural intensions. Nowadays, the bamboo crafts are rough and timeworn in modern people's mind because of the chaos market which produces very boring bamboo products. How to recover the bamboo culture with vigor and innovation, and how to improve the quality of modern bamboo products with the depth of traditional culture are the leading thoughts of this research.Aiming at changing modern people's bad impression of the traditional bamboo culture and bamboo products, this research tries to confirm the value of using bamboo material in modern products design and the value of applying aesthetic, shown by traditional bamboo culture, in modern life by analysis and understanding of the aesthetic interests and culture details, and induces the principles and methods of traditional bamboo culture's application in modern product design.Base on the understanding of the core of Chinese traditional bamboo culture, the project analysis Chinese modern life and esthetics with Typical Group of People Analysis, Life Style Research, Mood Board and Quadrant Distribution Map. The research analyses modern people's requirements to bamboo culture, discusses the possibility of combining modern esthetics with traditional bamboo culture, and creatively induces the modern applications of bamboo culture according to both material and spirit consideration.It is wished that through this research, the quality of modern product design would be improved through the combination of advanced modern technology, modern design and modern aesthetic elements with the traditional bamboo culture and bamboo materials. It is also wished that by the use of bamboo culture which reflects the nature of Chinese civilization, the Chinese design brand will be established, and the design with rich Chinese characteristics will be created. |