Study On The Chinese New Year Flim

Making a comprehensive survey of the Chinese film pattern, among those movies with good reputation and influence, there is remarkable Feng Xiaogang's New Year 's Film. Reviewing the history of the Chinese New Year's Film, especially the development history of Feng's during the past decade, the New Year's Film brings us not only the box office, the super star and the new concept of Fillm, but also the vitality to the Chinese film market. The status and the influence that New Year's Film takes in chinese film decides realistic value of my study.According to the present academic and documentory informaton, this article analyzes the cultural origin and current situtian of the Chinese Mainland New Year's Film, as well as make sense the concept of New Year's Film in two different understanding of perfomance time and genre. Based on the current academic study and analysed the history of New Year's Film in both understanding of pergomance time and genre systematically, this articleexplores the current communication, problems and contermesures of the Chinese New Year's Film, studies the culture and affection brought by New Year's Film and probes into application of the integration marketing theory on the New Year Films. At the end, this article explores the current communication, problems and contermesures of the Chinese New Year's Film, studies the culture and affection brought by New Year's Film and probes into application of the integration marketing theory on the New Year Films.Through the deep research, it is hoped that this article could bring some constructive suggestions to the Chinese New Year Film and the development of the Chinese film industry.