The Kansei Research On The Designing Of Tableware For Chinese Fast Food

With the development of economic in China, the enhancement of people's living standards, the acceleration of people's living pace and the acute change of people's attitude to life, Chinese fast food came into a new stage of fast development. However, the western fast food holds most part of the market, and the situation about the development of Chinese fast food becomes even worse. There are many factors that hinder the development and some of them come from the factors outside, the others come from the factors inside, especially the tableware for Chinese fast food exiting in present market, which can't embody the characteristic of Chinese fast food, and has a bad influence in the experience of consumption. As a result, Chinese fast food can be promoted by improving the designing of tableware for Chinese fast food.In this dissertation, the research method of the tableware for Chinese fast food is based on Kansei Engineering and combined with other research methods. Hope to find a scientific and reasonable method and flow for not only tableware design but also other products design.The research flow is as following: First, abstract design elements by Category Classification. The methods of Questionnaire Investigation, Focus Group, Card-sorting and so on are used as aided methods during this process. Then several candidates should be brought out according to the design elements. Finally, evaluating the candidates by Semantic Difference to pick out a winner which can match the demand of targeted consumer best. To get the most accurate result, the Delphi Method is used. This research in fact is a practice of Kansei Engineering combined with other methods. And this research flow should be checked by market. With the feedback of the market, it will be developed and improved. Hope that it is help for other products.