The Aesthetic Problems In Pop Design

Originating in England in the mid 1950s,Pop art came to its prosperity in the USA in the 1960s,where the mass culture was most developed at that time. Then it spread to Italy, Japan and so on. New Pop art appeared after 1970s and the so-called Political Pop emerged in China after 1980s. Pop design is the practical application of Pop art in our daily life and they are closely connected with each other. Combining the history of western aesthetics and modern design with it, this passage is trying to approach the problems of Pop design in order to make it have more space in the fast changing society. First, we should have an overall and thorough understanding to the happening, development and its main representatives; Secondly, we should be familiar to Pop design and the fields involved; Finally, combining the modern design and its aesthetic rules, inquire into the aesthetic regulations and proposition of Pop design and find out the aesthetic problems in it. The focal point and difficulty is how to approach the aesthetic problems existing in Pop design, connecting the development of our aesthetic views.