Research On Development Strategy Of The Art Industry In ShanDong Province

The culture industry is recognized as "the sunrise industry of 21 st century" or "the gold industry". The art industry has the highest marketability in the culture industry. Many developed countries regard it as the leading industry of the national economy. It can be said that as the core content of culture industry, the development of art industry anticipates and decides the development of culture industry. Therefore, the development of art industry should be paid more attention. This is true especially to Shandong province because of its rich cultural and artistic resources.Compares with other provinces and the developed countries, the art industry of Shandong belongs to those weak regions. So, to catch up with others and snatch the strategic commanding point in the keen competition, suitable theory and strategies are eagerly desired.To do this research, I have referred to many works related to industry developmental strategy and art production. Statistics of art industry are widely collected. The strategy analysis tool is also modified to correspond with the reality.The innovation spots of this article are as follows: (1) the art industry is redefined in the view of the formulation of developmental strategy. (2) The relationship between art industry and art utilities is interpreted in line with the realistic manner. The two parts are joined in one as the whole art industry, which is different from the research and practice of art industry in our country. This understanding fundamentally affects the strategy formulation of art industry. (3) The relationship of art industry, culture industry and creative industry is clarified, and makes it easy to master the category of art industry. (4) The modified strategic analysis tool has highlighted the function of government, which corresponds with the reality and provides the theory for the government to intervene the regional development of art industry (5) proposed a more systematic developmental strategy of art industry of Shandong province. And there lies the social and academic value of this article. The main purpose of this research is to respond with the practice of art industry in Shandong and make an effort to be helpful to the development of it.