The Guidance Research Of The Musical Consumption Behavior And Psychology And The Musical Education Of The University Students

In the modern society, the consumption, which is the link of economic, cultural and social life, is becoming important and remarkable day by day, and it consists of material consumption and spiritual culture consumption. Any kind of consumption activities includes the psychological activity and consuming behavior of the consumer. Along with the development of society and the gradually improved material and cultural life of the people, the economic bearing ability and payment ability of the university students are becoming stronger and stronger. As a special group, the university students have their school music eduvation, their living social environment, and their special psychological characteristic of their ages, which constitute their unique music consuming characteristic. The university public music education has such a duty that it is to train the students to establish correct and noble Maxism aesthetic perspective and artistic view, and to cause them to resist the influence and disturbance from varieties of backward, wrong, and decayed esthetics ideological trends. Under the deep influence of music consumption on the life of the university students, the university public music education should actively lay stress on the students' music consumption and learn about their consuming view and musicial orientation of value, and then takes measures to actively guide the students' consuming behavior and psychology to give an active influence on their view of value, esthetics and artistic, and even their behavior habits. This will make the music consuming culture and the university public education supplementary to each other, which will together improve the quality of artistics and humanities of the students.This essay is divided into four chapters. It comes to the point by analizing the problems on the students' music consumption. At present the main problems on the students' music consumption are that the music consumption behavior is blind, unprofitable, and ahead of nowadays, and that its struction is unreasonable, etc. The paper is to study the reasons why these questions happen, including subjective and objective reasons. And then, based on the questions and the basic origin of them, it tries to establish a target system used to guide the university public music education, which should include the aspect of developing the correct view of music consumption, forming the reasonable music consumption structure, cultivating rational music consumption behavior, etc. Finally, based on the aim the system, it is to formulate detailed strategies about the guiding function of the university public music education, which should include direct education and indirect guidances, The two factors should be used together to achieve such a guiding goal of the university students' music onsumption.