Research On Exploitation Of Culture And The Industrialization Of "Culture Of The Molun"

"Culture of Molun" is one kind of local living cultural of Zhuang Nationality that has not been developed enough yet. This ethical culture mainly distributes over Jingxi County and southwest border areas nearby . "Culture of Molun" originated from the original Zhuang's religious culture, which uses one of representative folk acrobatics, Molun as its carrier, the history,culture, folk custom and social life as its basic contents which has a long history of development, cultural connotation, unique artistic charm and rich social function.In this Culture. Therefore,"Molun"has the value of inheritance and development.It's difficult to testify the time when "Culture of Molun" originated at present, which was influenced by a lot of factors, but from the relevant recording data and on-the-spot investigation nowadays, we can at least trace the history of "Culture of Molun" back to Ming and Qing Dynasty period."Culture of Molun"has experienced a vicissitude process from evolution to development. The witch Culture 's inoculation , chieftain system catalysis and achievements of art endowed by nature make this culture become the folk treasure of Zhuang nationality. However, after 70th and 80th of the twentieth century, affected by its own internal factors and outer conditions of history, times and environment, this culture shows obvious signs of decline and very likely become extinct.Development of the culture of Molun has a great significance, which helps to protect and inherit this culture, impel the development of regional economy, develop the folk-culture tourism and promote local new rural reconstruction. At present, the culture industry is becoming a hot investment in the western region, the culture of Zhuang nationality in Jingxi has also greatly arouse wide concern. Moreover, the launching of China-ASEAN Free Trade Area, holding of China-ASEAN Expo held and the construction of "Right Triangle" special economic zone, the trend of the times and social situation brings a good opportunity to the development of the cultural industry of Molun. Meanwhile, the cultural characteristics and its living environment of this culture cast a deep potential for the development of this cultural industry.We can plan and operate the culture industry of Molun by carrying out the "12345" program. Namely: A) "One development line" (take the tourism industry as development carrier).B) "Two major development strategies"( 1. Hold landmark festival, the implementation of serial operation. 2. Organize landmark exhibitions, implementation of the day-to-day operations. ) C) "Three operational strategies" (1. operation strategies of festival exhibition brand. 2. Market-oriented mode of operation. 3. Establishment of financial accountability mechanism. ) D) "Development of four principles" (1. Combination of its internal advantages and introduction. 2. Combination of watching and participation. 3. Combination of strangeness and familiarity. 4. Combination of Stability and variation. E) The "five basic work" (1. Training the inheritors of Molun. 2. Collecting the traditional melody of Molun. 3. Creation of new melody and drama. 4. Establishment of Molun cultural knowledge system. 5. Deep and extensive Propagandism in public. ) which combines the industry development program with this cultural heritage protection and development in order to achieve the positive interaction between culture and economy.