Aesthetic Anlysis About Transmission Form Of Phoenix Satellite TV

Phoenix Satellite TV was launched on 31 March 1996, and now it has entered its second decade. In the past ten years, as a foreign media it is limited landing in China. It sticks to its idea of the global view, Great China and adheres to the different way of Picking up the lost and patching the missed . It looks the competitions with other competitors as dancing instead of racings(Liu Changle's words). In the words of contemporary mass media, the unique styles and the influence of Phoenix Satellite TV's event in Phoenix to see have brought exquisite scenery to Televisions; Phoenix Satellite TV has been put the academic success as a phenomenon, Phoenix Phenomenon in the current domestic and foreign media attention and has become a hot research .In this background, we study the transmission form of Phoenix Satellite TV with aesthetical view: the programs of Phoenix Satellite TV are based on the Chinese mentality. Location from the audience psychology, aesthetic appeal and the audience with the psychological expectations heterojunction structure. The Phoenix men show their particular tri- reputation-creed and the-old-phenomenon . And by doing so, they give the masses a image that their programs are their peoples. Meanwhile, the programs of Phoenix Satellite TV and the Phoenix men show the transmission characteristics of seeking the happiness with the masses by different way . This thesis primarily use theory and research methods of aesthetics, communications, and other related cultural and sociological,tries to study in aesthetic perspective, Mainly with some programs of Phoenix Chinese Channel and Phoenix InfoNews Channel, we collect and study transmission form by the viewers, the TV group and the particular artistic characteristics. By studying whom to talk to, who talks, how to talk about, etc, we come to know the transmission form and the characteristics. And then we can make the more concrete and thorough special subject theories to study to the Phoenix Phenomenon by expect and personal interpretation .