The Research On The Development Of Cultural Industries In Changsha City

The essence of cultural industries is the industrializationof the culture. As a kind of independent industry, culturalindustry is till in the process of coming into being. However,we can't neglect the contribution of the cultural industrieson economic growth in an area. Currently, the questionsconcerning cultural industries' development cause theattention of many scholars. And the scholars have obtained alot of achievement. But they are quantitative. Moreover, thestudy of the modes on how to develop cultural industries is alsorare. Taking a particular distinct of Changsha city as theobject, this paper analyzes developing the cultural industriesquantitatively and qualitatively, and provides some modes forcultural industries' development. This paper can be dividedinto six parts totally as follows:The first part, given as an introduction, presents thebackground of the research, the domestic and internationaltrends and the creativity.The second part gives cultural industries' specificcontent. Having tallied up the various definitions of culturalindustries, this paper puts forward four main points ofcultural industries that needed to be grasped. For instance,it is by means of cultural content to get business value. Thepurpose of cultural industries is service. The content ofcultural industries should be creative. The development ofcultural industries, knowledgies and technique are closelyrelated. Then, the paper elaborates the classification andcharacteristic of cultural industries.The third part is the general situation of culturalindustries in Changsha city. Firstly, the condition forcultural industries' development is analyzed from three aspects: location, social and economic state, and culturalresource. Secondly, this part generalizes the developmentstate of cultural industry in three periods. Finally, the paperexplains the present circumstance of the cultural industriesin Changsha city in three aspects: cultural industries' scaleand total economic amount, the characteristic of the industrialstructure and ownership system.The fourth part evaluates the level of culturalindustries' development. Firstly, it build up the index signsystem for evaluation. Secondly, it calculates the data askingfor fuzzy comprehensive judgement and draws the conclusion thatthe cultural industry development is placed in the lower level.Finally, it points out some negative factors affecting culturalindustries in Changsha city: the cultural management system isnot agreeable; the whole quality of the cultural industries isnot high; the talented persons are lack; the science andtechnology affecting the creativity is limited.The fifth part is about the research on the developing modesof cultural industries in Changsha city. It chooses such maincultural industries as publishing industry, newspaperindustry, television industry and cultural entertainmentindustry. And then, it reviews some successful experiencedomestically and internationally, and provides some modes forspecific cultural industries as follows: publishing industryshould adopt series mode, integrity mode and mixture mode, andchoose specific mode according to the need in different periods.The newspaper industry should apply for the mixture andintegrity mode. At the same time, the television industryshould ask for integrity mode. The integrity mode in which alot of items circulate is for cultural entertainment industry.The six part puts forward some countermeasures accelerating thedevelopment of cultural industries in Changsha city. Thegovernment should change the old mind and create new system.It is necessary to set up mechanism on talented people. The policy should plays an important role in guiding the companiesto widen the outlet to blend the capital. The environment shouldbecome more excellent so that the area can draw on privatecapital and large companies to invest in cultural industriesin Changsha city. And Changsha city can carry out the brandstrategy, promote the cultural industries' compitition.