On Black Room Effect In Movie Reception

Nowadays, culture type has gradually changed from words-oriented to image-oriented and video-oriented. The movie industry has been booming more than a century since the first movie was showed. But with the development of the electric media and the appearance of television, video, VCD and DVD as well as the rapid development of Internet, the movie and cinema industry has been impacted seriously. It is a crisis to the movie industry. The outstanding contrast is the movie culture has been identifying with the masses and the cinema has been declining. And this is the unsolved problem faced by the development of movie industry.We should choose a particular place to watch a movie instead of anywhere at will. The real movie is the movie you watch in the cinema. The nature and the content of the movie are very suitable for people to get together in the cinema which is a particular place to watch. Cinema separates the art of movie from the reality. And people cannot get the instinct from the intense visual and audient impact as well as the mysterious and magic feeling from other places. People can get the lifelike experience from the vivid movie world. They can release their desire, get rid of the burden of life, let out the spirit, and get a soul satisfaction from the recognition between reality and imagination. And they also can realize the life experience and taste needs which they are pursuing in the spirit space.During the period of movie watching, the collective ceremony experience is created by the audiences,spectators and the watching environment. According to the spot, the cinema provides the serious and close environment which is needed by the worship ceremony. The audience can get the baptism from the arts together. From the aspect of the function of audio-visual media's expression, the perfect function should be consisted of the big screen effect and the acoustics. From the aspect of content, the movie conceives a serious of events which are related to each other in a certain time and space through closed narrating in a certain time. It reflects the social phenomenon, reveals the true meaning of life, and arouses the sympathy of the audience. The watching process include many fields, such as technology, culture, Aesthetics, psychology and so on. And every field has its own relatively integrated and independent meaning and value. These fields set up a whole communication and function system which cannot be separated. This system is the reason and the pattern why we should watch movie in the cinema, and the basic value of the cinema's existence. As a public communication place, the cinema, in fact, is beyond its own physical category and it widely becomes a kind of cultural sign, symbol and bailment of spirit. It is a place which is full of life enthusiasm. Cinema has particular cultural value and connotation. It is the most suitable media for tasting and transmitting movie and it cannot be taken place by the other carrier of movie media. Meanwhile, as the unseparated part of movie industry, cinema is the place where the audience can realize the using value of movie by watching it.At the last part of the thesis discuss about the problem of how to let the audiences come back to the cinema. It also discusses about the Market Positioning, the disadvantages of the movie market and why and how the audience should go back to the cinema. Chinese movie market should be open, competitive, in conformity and industrialization. The cinema can escape hatch only by reforming the cinema circuit. The government should offer the policy support and try to consummate the law and executive programs of movie under the macro-control.so that the movie industry can get a better development。...