The Research On The Culture Of Enterprise Promotional Gift Design In China Today

Since reform and opening up, China has become the fastest nation of the world in economic growth rate. With the deepening of economic exchanges, advanced Western business model has rooted in the local community, the endless variety of new industries, bringing new business concepts and products, and causing heavy damage to our local brands. Due to the emergence of promotional gifts, the market competition will be more intense.Gifts first appeared in Europe and the United States. Europe, America and Japan, and other developed countries have their own gifts research institutions. Gifts study start late in China, and it is still growing up. As the industrial design was not entirely thought much of by small and medium-sized enterprises to gifts, the design standard is in the distant backwardness. Product research and development is still short of the comprehensive system. China is a "world factory", the majority of enterprises are processing enterprises, a lack of innovation, lack of core technologies. When facing competitors, national enterprises are hard to win the market. The market economy highly has developed, and the market competition has entered a new stage.The theoretical significance of the project study is to explore the culture in gifts design in the contemporary China, and then summarize the ideas and methods in gifts design.The practical significance of the subject study is to provide some exploring theory for industry researchers and gifts designer.Marxism is the light of the observation and study methods, to see the essence of things from observation, from the concrete to the abstract, in other words, form the amount of things to the quality of things. And then I turned back to the phenomenon.This paper is divided into the following sections:Introduction describes the research background, definitions, purpose, method, etc.The chapter II describes the "phenomenon" of gifts design culture, and highlighting gifts market environment and features.The chapter III and IV describe the origins and development of "essence" in gifts design culture, whose foundation is the market demand.In the chapter V and VI, "abstract" promotes phenomenon to theory, researching the relationship between its designers, gifts and the using environment, and then parsing the its reason and method.The chapter VII cites some world-renowned gifts to support this view.In the end of the thesis, I summarizes the research results and the next research content, and forecasts the "green culture" will become a mainstream cultural characteristics.