The Psychological Analysis Of Coloring Ring Back Tone Communication

Recently, with the fast increase of our mobile phone spreading rate and the speedy development of wireless internet, a brand new communication phenomena, whose main carrier is the mobile phone, has quietly appeared——the Coloring Ring Back Tone of mobile phone. The Coloring Ring Back Tone is a personal phone answer bell based on personal preference and requirement of users. This mobile phone increment service become popular since it is implemented in our country. And the size of users is unceasingly enlarged.The Coloring Ring Back Tone communication is developing rapidly, but the relative research is severely stagnant. The author suggested that the popularity of Coloring Ring Back Tone satisfy some psychological demand of people. As a rising new communication phenomena, its deep psychological factors worth of interest and research.The text chooses a crossover visual angle of communication and psychology, based on systemic investigation of the Coloring Ring Back Tone communication phenomena, attempts to analyze the Coloring Ring Back Tone communication by the methodology of text analysis and in–depth interview, and educes the research conclusion.Interpersonal Communication level of research conclusion includes: first, the main motivation in the users of Coloring Ring Back Tone is curiosity and conformity; second, the response of Coloring Ring Back Tone receivers appears great diversity; third, the Coloring Ring Back Tone communication can carry psychological functions of empathy, self-shot motivation and impression management, etc. Proper exercise of those three functions, not only can make the mobile phone communication more humane, but also can effectively increase our ability in the interpersonal communication, and forward interpersonal relationship harmony. In the mass communication level, the author studied a broadcasting program of happy Coloring Ring Back Tone. After analyzing it, some findings are gotten here: first, this humorous program fulfilled the audiences'psychological requirement of entertainment; second, its as-a-reflection-of-life Coloring Ring Back Tone content satisfied the audiences'psychological requirement of catharsis.