Research On Utilization Of The Chinese Character In The Packaging Design

The disassembly and analysis of the Chinese characters includes the method of comparing the Chinese characters with other things with the principle of explanation and analysis methods, and executing a series of imaginary image, from the result we can develop the deformation, and limit the deformation by its meaning. Thus causing the "the shape" and "meaning" of the characters obtain the ingenious transformation, also create the rich visual language, by all of which it can achieve the interests of the visual transmission and the validity.Nowadays, with the fast development of the information and intense competition, the patterns of packaging flow over the market with countless colorful varieties. In this case, how to combine the modernity with the affluent cultrue and tradition of our peoples is becoming a hot issue for our designers. In this paper, we discussed the solutions of disassembly and analysis of the Chinese Character that inherited profound Chinese Culture, which will provide helpful reference for the utilization of the Chinese Character in the packaging design.The author mainly takes design learning as the research mainline, auxiliary by the cognition psychology, the fine arts, the ethnology, and the marketing and so on, and gives a various multi-level ponder research to the explanation and analysis. Through these work, the technique in the packing design not only has Chinese civilization connotation and the modern composition esthetic sense, but also has identification of the characters, causing it adapts to the design demand in aspect of the modern packing design internationalization and localization.The paper is mainly divided into three major parts to explore and analysis the innovative pointPartâ… analyzed the deconstruction of the Chinese characters. Firstly,,analyzed and concluded the reasons for the appearance of deconstructing Chinese characters. From the theoretical, psychological and practice basis, triple dimension, exploring and discussing the root of the appearance of deconstructing Chinese characters, and through the investigation and analysis to the current development status we summarized the opportunity to the appearance of deconstructing Chinese characters. Then from the use of deconstructing Chinese characters in modern design examples, summed up the accessibility, unique, Functional aspects of artistic value deconstruction Chinese characters, , and cognitive psychology from the perspective of psychological deconstruction of Chinese characters to be explained.Partâ…¡analyzed the feasibility and the significance that applying the explanation and analysis to the packing design, and showed that the explanation and analysis to the Chinese character had brought the recentDevelopment tendency, The representation shape and the cultural connotation. Meanwhile the paper also carried on a induction summary to the technique in packing design and gave a thorough discussion and research on the identification and meaning of the characters from cognition psychology aspect, after images involve in the characters.The last part of the paper uses the exertion of deconstructing Chinese characters in packaging as the theoretical illation. Analyze the mutual relations between the use of deconstructing Chinese characters in packaging design and design nationalization, and for the subject's follow-up research and development space supply a new expectation and thought.