Research Of Shandong Television Art Resources Of QI And Lu Culture

City television station's vigorous development, television audiences day after day mature, causes the television person to take gradually the television program selected topic the television program manufacture the the most important. Between the television station and the television station, between the channel and the channel competition is more and more intense, The development of channel resources and forming the competitive advantage become a topic which all television station's policy-makers explore positively. Excavating the place characteristic, making culture brand is one of main mentalities which a television station develops at present.The paper mainly involves following several aspect content:First, Qi and Lu culture and Shandong television art resources. This part of contents mainly obtains from Qi and Lu culture resources limits, The basic condition and the request has which to the television resources carry on the multianalysis, and expounds the deep vast Qi and Lu culture treasure house is the precious resources of Shandong television art creation, this builds the foundation for later elaboration.Second, is characteristic television art resources system. Contents of this part mainly analyzes the characteristic television art resources system of Qi and Lu culture. Mainly launches from two aspects. First divides the whole television art resources system into the material culture and the non-material culture resources, carries on the whole elaboration. Next the Qi and Lu culture will be divided into four major parts from the region culture characteristic angle ,the TaiDai culture, the canal culture,the Yimeng culture and the Jiaodong culture. The television art creation, mainly includes two aspects: One, we must have the appropriate selected topic content, two is there must be suitable environment and place where can take photographs, From this angle obtaining, we divides these region culture resources into the scene resources and the humanities resources, Scene resources mainly refer to the place and the environment where can take photographs, The humanities resources refer to the cultural refinement, to precious cultural resources depth excavating, Including cultural connotation, character story, common social practice custom and so on.Third, utilizes the cultural resources in the television creation. In the Shandong television art developing process, has obtained the result which is obvious to all, In particular the soap opera and the special documentary film aspect, creates large quantities of outstanding works, But these success, often benefits from the successful utilization of Qi and Lu culture resources. This part mainly carries on the analysis to some works like this, through the method of giving examples and the concrete analysis, discussing how to use the Qi and Lu characteristic culture for the Shandong television art creation, summarizing success experience and the insufficiency of how to use the Qi and Lu culture resources.Fourth,danger cliff lives the beautiful root, deep valley born extraordinary trees - - resources protection and the construction. The Qi and Lu earth is the Chinese civilization birthplace, the Qi and Lu culture is the culture source of Chinese nation, The deep cultural connotation and the rich cultural atmosphere become one of best television art creation resources, But the modern civilization development causes this cultural environment to face the crisis, how to carry on the protection and the construction to the resources is the primary coverages of this part, making this article the structure more substantial perfectly.