Research On Psycho-analysis And Creativity Presentation Of Advertisement Of Products For Children

In modern society, child is a large consumer group and can not be ignored, because products of children always have a huge potential market. But this fierce also full of Cut-throat competition .In the condition of Cut-throat competition, children's products advertising seems very important when selling and marketing children products.Child is a special consumer groups, because themselves have not consumption power, it rely on their parents to help them to realize the consumer behavior. Especially infants, their spending power is almost entirely dependent on their parents. But as the children growing up, however, they use their products purchasing decisions' right is growing, and they can affect their parent's consumer behavior.This thesis aimed at the character of a special consumer group—children, from the children and parents on children's advertising analysis of cognitive psychology proceed (it's mainly talk about the children's products advertising on children's cognitive psychology), from the principle,methods and elements of the children's products advertising, to study the creativity and expression strategy of the children's products advertising , and conclude some effective art skills about the advertisement of products for children.