On The Study Of Reference Value Of Calendar Pictures For China's Modern Commercial Illustration Design

The Calendar picture, which came into being in the late 1900s, is a kind of commercial painting performed by Chines artists, aiming at promoting commercial products from western enterprises at that time. It's of China's native and commercial illustration combining painting technologies both in China and the western countries.At present, designs of modern commercial illustration in China, however, are mostly copies of the western styles, with hardly any essentials of traditional or folk art, thus no Chinese characteristics. Having an endurable history developed with distinctive national traits as well as international characteristics, The Calendar picture serves not only as an important component of China's painting history, but an exquisite works in the development of plane view advertisements in China. Moreover, it successfully publicized many through advertising and reflected vividly the life and culture of the Chinese people in the early 1900s. Therefore, in order to give full play, we should make a thorough and deep study of it.Hence, changes and development must come first. On the basis of absorbing traditional artistry distillates, we should make out a set of theories on commercial illustration designs with Chinese characteristics so as to meet the needs of the modern society.This paper begins with the history and features of the calendar picture and has analyzed the status quo of the modern commercial illustration design in modern China so as to seek the integration of that and the the calendar picture, and the way to link to two. In a word, it is our first and foremost concern to develop the modern commercial illustration designs in China.