The Culture Indicate And Modernized Development Of Symbol Design

Indicate that undertakes to set up thing corporate image and important function of the products brand. With the development in an all-round way and enterprise and enterprise , products and keen competition day by day of products brought of global economic integration of the modern social cause, will need it to indicating the art design carries on the innovation of the change and form of the idea . This text analyse at the China and world other country historical shape , intension , foundation of concept of sign in comparative, have proposed the sign is that one kind is not a vision symbol of the language type, it was the personal or certain organization that obtained the practical graphical symbol derived out in society's cognitive need and hope, Distinguish the vision of " this thing " and " another thing " transmits the way. According to the difference of the system of culture between east and west , have carried on the comparative research of " Taiji's picture normal form " and " cross normal form " correlated with indicating the figure is designed. And conclusive proposition: It must be under the background of national traditional culture to mark the art design , pay attention to studying and using the successful experience of the advanced country for reference, insist in order to indicate the " original principle " of the figure is combined with high-tech platform under informationization , digitized condition ; Have proposed while strengthening the research and practice of the commercial sign, the ones that paid attention to not commercializing are research and practice of the undertaking type , public service type design of sign, make great efforts to promote the coordination and sustainable development of the whole society with the good vision image environment.