The Application Of Graphical Character In Graphical Design

Design impacts our life continually along with development of society and economy, and information become more abundant. Arts works such as advertisement, e-publication, presswork and webpage and so on have widened our eyereach and became a drive of society development.Character design has developed quickly in company with Graphic design is getting internationalization. It is getting more popular, and has enriched graphic design.In graphic design filed, characters are one of media of visual communication. The current characters are abstract symbols and its graphic property has ignored. However along with internationalization of the design style, characters have become carrier of arts from the communication media of thinking and sentiment.Many oversea designers have experiences and arts works to show their study in graphical character. Their methods make design more impressive.For graphical Chinese character design, we have not enough experiences, further more oversea methods can not be utilized to design Chinese character.Chinese characters have unique visual charm. Their structure, shape and meaning are abstract visual symbol, It is a unity of abstract picture and abstract symbol. We can find design ideals through a deep analyse of structure and shape of characters.There are many methods to design graphical character, the graphic space can be composed of abstract or concrete picture and symbol. The three main methods are following. Firstly, Meaning strengthened by picture. We analyze the shape and structure and meaning of the character, and then a part or strokes of the character is replaced by picture.Secondly, meaning strengthened by abstract picture and strokes. The abstract picture or strokes express meaning of character.