Track Of The Visual

The writing of this paper is studied and analysed for method and the principle of format design by the method of psychologies such as visual psychological,artistic psychology and the ordinary psychology of person. In the proving process, the author combined principle and method of designs format with theory about psychological, and analysed psychological phenomenon in format design by the method of analysis of case make us accepting method and the principle of knowing format design more further in the psychological the angle, and guide the design practice of designer efficiently, reach the purpose that promotes format design self-development. Full text divides into 5 parts:The first minute is major in the realistic basis of having analysed format design psychological phenomenon analysis which is based on format design current development and the development of modern science and technology , and analysed the theoretical basis of format design psychological phenomenon analysis in the based of the plenty research results of visual psychologies and artistic psychology researcher,Second part is analysed format design principle in the physiology angle, physiology is basis to produce the foundation of physiological phenomenon , and must produce vision the existence that can just have visual psychological reaction.The 3th part and 4th part is the focal point of the exposition of full text. Among the exposition of two chapters of this, the author has carried out thorough analysis and research mainly grasped the rule and the basic principle of format design,. In Chapter 3 the author analysed basic principle and the principle in format design theory based on the analysis of "notice" and " consciousness " mainly in ordinary psychology. And in Chapter 4, the author have analysed for format design form rule stresses related theory in psychology . Pass through the exposition for two chapters of this, the full text has analysed psychological phenomenon in format design basically.