Analyze Product Placement From Image Element

Medium advertisements overflow because of the global transmition of pictures,which leads to the reduction of boundary benefits in davertising. Now the audience become more and more insensible and indifferent with the bombing of those advertisements. Therefore, we begin to try a new way of transmition transplant,which can attract the audience's attention effectively. Before they have no choice to choose what they like to enjoy when facing so many similar advertisements.However, the method of transplanting provides the audience different choice whether they're really willing to enjoy.The author explains the background of product placement with the help of many pictures,then gives explanations of its operation strategy, and analyses its advantages and shortcomings. At last, the author forecasts the respect of product placement.