The Reciprocal Effect To TV And Literature In Current Cultural Context

The pluralized and popularized current cultural context, mass media, esp, TV media has very powerful discourse right. Literature that is taken as the human spirit has been attacked to some extent, and it has also lost its so called honourable position. WhileTV is very popular. The appearance of TV poem and prose not only can entertain people, greatly influence literature, improve the spread of literature, but also make literature reagain its vitality and expand its influence in current cultural context. The auther takes CCTV POEM AND PROSE as an example, approaches the changes of the way of the existence , creation, spread and appreciation that TV has influenced on literature, spreading mass media on literater, the way of traditional literature teaching ,and also the achievement of improving the readers' accomplishment. The author aslo annalized the effect and influence of literature that has provided the source of materal to TV and spreaded the element of elegant literature. The author also put forward the macro and optimistic analysis on the overall evaluation to TV media , the objective and wide analysis on the effect that TV media set on literature in the current cultural context.