Analysis Of Communication Pattern Of Corporate Spirit In Terms Of Schemata Theory

The cognitive study of language can be divided into two aspects: the psychological approach based on the study of psychology; the linguistic approach based on linguistics. The former focuses on the language sense, understanding, memory, attention, reasoning and other questions, and the latter pays more attention to the category of language form, semiotic meaning, operation between form and meaning, relationship between meaning-concept and the outside world, and so on. The central question of the study is what language is and in what way and structure language exists. Schema is just the well-integrated chunks of knowledge about the world, about events, about people, and about actions. The sum of schemas is the totality of a person's knowledge. The tree structure of schema shows the branches and sub-branches on the trunk. The abstract degree of schema is related with the level, the higher the level is, and the more abstract the schema is, vice versa. When most of sub schemas in one schema are activated, the schema is alive. Schema is the basis of cognition, any information to be processed will need to activate the schema in the mind, people rely on the schema to explain, predict, organize and absorb outside information.In the whole history, human beings have been improving the ability to accept and understand the environment, as well as the communication capability, speed, clearness and convenience. They refresh the information communication skills and methodology, and make communication the productive element in society development. In this sense, we can say that information communication skills are the determinant factor of social structure and cultural pattern. As the basic culture symbols, expressions control cognitive schema, language and knowledge. AndCorporate Spirit, as the elite part of organizational culture, needs certain principles in communication process to show efficiency, convenience. The study researches on the communication of Top500 enterprises in China in 2003 on their own websites, they are all successful companies, through analyze them and find their intended patterns, the study can give reference to other companies, as well as to the improvement of those 500 enterprises.The main purpose of this study is to give an adequate analysis of the expression of written Corporate Spirit within the framework of Cognitive Linguistics together the theory in cognitive psychology, communication, management, organization and behavior science. The study uses a statistical method to do empirical analysis on the basis of the theory. It presents some suggestions on how to utilize communication patterns to enhance the competitive power of the company. The study utilizes theoretical research, together with practical analysis. The ultimate aim of the dissertation is to give some theoretical and practical suggestions and directions on how the cognitive theory can be used in various sorts of practical writings.The significance of the study are: to analyze expressions from formalization and conceptualization is helpful to understand the characters of Chinese in which meanings are so important and to examine the methodology of Cognitive Linguistics: to find the appropriate methods and principles of communication pattern which is in order, economical and systemic to communicate Corporate Spirit in a more efficient way; to help companies to profit more through management and raise their brand image in the world.