On History Of Zhongxing Mining (1880-1937)

Modern companies are basic cells of Chinese social economy. Zhongxing Mining was a special one in the history of Chinese modern companies and of local development. The thesis, directed by Marxist historic methods, is a study of case on Zhongxing Mining, using the ways of marketing and local economy.The thesis dated the zigzagging developing of Zhongxing Mining back from local small coal mining to the third biggest coal company in old China. The high-bard of government and business was its specific character. It's the common character of modern China race-capital company and was its outer cause of development.The thesis tracked, its management of producing and it's marketing, analyzed its marketing strategy: sell its products with high profits, basing on its good quality, with proper marketing strategy, in order to keep the shareholders benefit. Producing capacity and marketing were the decisive courses. Producing capacity enlarged its scale and set up its fame. Marketing, just like a red thread, combined its producing and management.The thesis also analyzed the mutual relations between Zhongxing Mining and the modernization and urbanization of Zaozhuang City. The development of Zhongxing Mining provided good chances for the prosperity of its round area's industries and business. The modernization of the Zhongxing Company stimulated the mineral industry city; with set up a specific is type.The thesis tried to put forward some valuable advice for our present reforms of state companies and city's development, basing on its academic value.The thesis consists of seven parts, about 55,000 words.