The Chinese Indigenization Of Graphic Design

We are living in a highly informative and increasingly globalizing world. As a result, economic cooperation and culture exchange are accelerating. New materials and technologies keep coming in, so that we can not take them all in. Along with them, the new thoughts, ideologies and all kinds of foreign aesthetic ideas are introduced to China to constitute a great impact on the Chinese traditional culture .Under this circumstance, we are facing the problem of how to evaluate the relationship between tradition art and modern design, namely, the problem of how to deal with the traditional art in modern designing. In terms of the graphic design, the solution is to base on Chinese tradition, coupled with the adequate intake of western culture.The genius of indigenized design is under the background of national culture, based on knowing about the value trend of the mainland consumer very well. Understanding hesitating and developing of Chinese traditional culture is quite necessary to designers. The new ideas and thoughts of the modern indigenized design provide us more consider dimensions. And the appearance of new techniques and materials provide us more means and ways. To some extent, the process of indigenized design is actually a both direction process of improving the tradition and suiting the west modern design. The successful indigenized graphic design is provided with characteristic of world shaking and modern age, besides inheriting and reforming.Only the graphic design blend in local culture, it is likely to persistently develop. Chinese modern indigenized design should be the modern design with Chinese characteristics fusing the prime of Chinese national culture and together with the spirit of world advanced culture and art. We must explore the connotation of local culture, find the combination point of traditional culture, world and modern advance technology; form our own design style, only this is the spirit of design indigenization.