The Research On The Virtual Spokesman Under The New-media Advertisement

In the new media advertising environment, star spokesman's decline and virtual endorsement image have variety advantages in cost, media adaptability, brand exclusive degrees, flexible plasticity, artistic expression. It can make the enterprise brand promotion has a wider range of choices. Many companies in this respect made useful attempt, also receive better returns, but this hasn't cause most enterprise's attention, It is not from the Angle of enterprise long-term development of stable and shaping a lasting vitality, original enterprise spokesman, in order to operate healthily and orderly business activities.The first part of this paper briefly introduced from the virtual spokesman of the definition, classification, function and artistic characteristics and digital age imprints. Secondly, analyzed the virtual spokesman advantages among consumer symbols, consumer psychology, consumer groups morphological characteristics, animation times feature several aspects obtain its popular theory basis. Then, It is to analyze the virtual spokesman design elements should reflect the enterprise image, the innovative strength of enterprises and role super ability, enterprise entertaining and art therapy, the enterprise culture idea and role of cultural symbols, etc, and It should also have several fashion factors on elements commodity competitive, role of cultural function, highly interactivity, exuberant vitality, guiding practical and role fashion sense. Again, the analysis of the virtual spokesman media dissemination way, analyzed the network, games, digital TV, digital outdoor advertising, mobile phones and other mobile devices features and advantages, and analyzes the enterprise an advertising strategies, summarizes the enterprise by the virtual spokesman for the promotion of industrial chain mode and advertising protagonist operation mode. At last, we analyze the suitable for China's enterprise virtual spokesman development and popularization of the problems and make enterprises realize the advantage of virtual spokesman for Chinese enterprises, and sums up the thinking of the role of marketing points.According to the development trend of future media, virtual industrial economy of the brand image needs to virtual spokesman for tapping mind review the executor, achieve the purpose of corporate earnings.