Investigation And Analysis Of The Words Used In Public In Xi'an Yanta

This article is a survey of use of the word study,which appear on the part of the street road in Yanta District.The first chapter is divided into three parts. The first part is conducive to Xi'an from the language of implementation of national norms, is conducive to enhancing the cultural quality of Xi'an, Xi'an Yanta District selection as a survey of the causes and significance of that other aspects of the purpose and significance of this study.The second part is a brief description of the investigation about words in public places(mainly on the streets of words) of the provinces in the preceding. Since the 20th century 80 began to survey the streets of words,there are several provincial cities, districts have a detailed record of the findings of the situation, but there is not any record about words in the streets of xi'an, this article attempts to fill the blank about the used of streets word in Xi'an. In addition, the survey results can detect the effectiveness of language work in Xi'an,help us understand the actual situation of streets words in yanta district, help us to develop targeted according to the actual situation of the strategy. The third section describes the theoretical basis of this research, including the relevant laws and regulations, documents and sociological theory, gauge theory, and so the use of characters.The second chapter is a detailed description of public places (streets) word problem findings in yanta district. First introduced the survey background,survey the scope and object of survey methods and requirements. Secondly,describes the detailed statistics about the various types of non-standard characters, take each street road as a unit-including non-standard Chinese characters, the total amount of Percentage of Percentage of total number of words, repeated use. We investigated 30 street road,only three road does not have any problem with the word, and the remaining 27 were varying degrees of use of the word problems. Thirdly, according to the different users,respectively descripte various types of objects that use the word situation. Finally, describes the specificcircumstances of the various non-standard characters used, come to the abuse of traditional characters for the current non-standard characters used in the main performance.The third chapter analyze the Yanta District public places (streets) with the word problems from the psychology of the use of traditional,the negative impact of brand advertising,chain (sub-management business hall) name increased traditional usage,the wrong reasons of "fa fa fa",the reasons of complex non-standard word using.the not correct language attitude.The fourth chapter base on some of the streets of Xi'an Yanta District survey results with the word,according to National Language Policy and Social Linguistics,proposed to solve the problem of public policy with the word,include:further clarify the standard Chinese national standards, to strengthen the "Chinese consciousness " and further standardize awareness, strengthen their sense of responsibility advertising language.