Study On Current Situation And Development Approach Of Culture Industry In Zhuhai

Culture industry has played a more and more significant role in urban and even national development since 1950s, and academia and community started to pay more attention to culture industry. Many countries and regions draw up various culture industry development strategies and development plans in light of their own characteristics. The study on current situation and development approach of culture industry in Zhuhai not only has theoretical significance but also practical significance.This paper precedes research on Zhuhai culture industry, analyzes current situation and probes train of thought and approach of culture industry in Zhuhai to propose feasibility countermeasures for Zhuhai culture industry, using management, economic theory and methods and drawing on experience of domestic and foreign countries and regions, within the framework of government making great efforts to develop culture industry.First, illuminate basic concepts of culture and culture industry, expound the characteristics, classification and function of culture industry; and then introduce the basic situation of Zhuhai and its culture industry, and analyze current situation and composition; after that, analyze Strength, Weakness, Opportunity and Threats of Zhuhai culture industry using SWOT analysis method, and explore the importance of influencing factor to the development of Zhuhai culture industry using grey association analysis method. At last, propose the guiding ideology, target location, thinking of development, industrial pattern and safeguard mechanism for Zhuhai culture industry, to provide constructive suggestions for the development of culture industry in Zhuhai.