An Analysis Of Language Features Of The Naming Of The Shops In Luoyang And Exploration Of Their Social Properties

In 20c 90s,the research about shop-name becomed prosperously. In recently,this research is dropping off.Lingual civilization is the important part of socialism's spiritual civilization,so it should be concerned by commnage. Especially,we should deal with the problems of shop-naming .The object of my thesis is the shop-name in Luoyang.The number of shop-names that we collected is over 2000.Then,we analysed these shop-names strictly in field of linguistics.We try to do explain the behavior of shop-naming in reason in field of pragmatics.Meanwhile,we expatiated on time-features and local colors from the shop-name in Luoyang.Then,we also discussed the standardization of shop-naming.