The University Of Brand Image On The Totem And Inscriptions

With the deepening reform of higher education and joined the WTO, further opening of China's higher education market, colleges and universities through mergers, integration, expanding enrollment and improving teaching quality, etc., trying to become bigger and stronger, to accommodate the development of knowledge economy requirements, to promote higher education and intensifying competition. Development of Higher Education in China and the overall strength of today's increasingly competitive, the introduction of "brand" concept, take the initiative to establish the university's brand development strategy, the concept of education for the update, and continuously broaden the university has a positive significance for development. The University is concerned, their core competitiveness is to improve and build schools in the brand, which is to improve education, social development and the inevitable demand, competition, better reflect the value of the brand.The current situation, the leadership of the party committee of Liaoning Normal University brand fully aware of the importance of the future development of the University, Liaoning Normal University, presented the brand integration and the formation of task groups, Liaoning Normal University, brand building and promotion of a systematic study. In the subject group leaders and instructors from the Department of Fine Arts under the leadership of eight members of the University of the path of branding research, writing, demonstration of the process, deeply felt in the fierce competition in schools, the shape the school the importance of brand, Colleges were chosen for the brand image and inscription of the totem as a research subject. Learned through the investigation of a brand for the university, experts and scholars discussed a lot, part of the front line of university management efforts with the school principal is also the practice of branding. Careful study and analysis in the writings of scholars, newspapers and magazines related to the school and the university brand and the brand discussion of the relevant domestic and international network of resources to carry out surveys and field interviews, based on combining theory and practice point of view, try to explore the path to college branding, brand building in colleges and universities summarized: University of brand image building is the core of branding the school, the school is necessary to measure brand promotion in schools is an important maintenance and innovation of the brand protection, are interrelated and mutually respect for the role. University Branding in the path of inquiry, the theoretical analysis to compare with the typical case in the form of combining efforts to ensure the availability of theoretical analysis, have practical proof. University of brand image in the exploration, compared with the inscriptions of the Western University of totem, in order to explore more closely the actual theory, Brand Integration Group, Liaoning Normal University, actual cases and other conduct of both domestic and international brand building, trying to readers of University Brand path of a more comprehensive understanding.Brand is the intangible asset. The university is concerned, it is a university in the creation, development, and enhance the process of gradually accumulated, condensed in the name of the school and was accepted by the community. Therefore, the university's brand-building and education only schools to determine the characteristics of the object, according to the aims of education and educational philosophy, to enhance brand equity as the core, for the purposes of education and service formed by the students, to attract students studying the formation of proprietary School Name and management features to the fierce competition in the market with good brand image and effectively promote the sustainable development of universities, and ultimately the social value of college brand and business value.