Study On Series Picture Books Of Mcdull And Mcmug

Due to the transformation of the reading habits in the era of picture-reading, the demands on the picture in the publication are gradually increased in modern society and therefore the wave of the picture books reading is raised all around the nation. The development of picture books in China began from the children field and then spread to the adult one. Among the picture books introduced gradually from the foreign countries and Hong Kong and Taiwan, the series works of McDull and McMug possess the unique features, with the strong local cultural breath of Hong Kong, which are favored by the children and adults. Its illustrations are flexible and pluralistic in forms, covering the comprehensive themes and rich connotation hierarchy of the story. This series of picture books span the long time range for the creation and publication, typical for its development, which cause the great social influence. This paper adopted the methods of literature analysis and picture analysis to discuss the picture books of McDull and McMug from 1992 to May 2009.There are four main purposes of this research is to understand the creation background and process of series picture books of McDull and McMug,and discuss the features of picture and text design style of such series picture books,Get the deeper research on its local features and creation concepts,finally, analyze the reasons of the success for such series picture books.The series picture books of McDull and McMug set foot on Hong Kong, integrate the features of the times to reflect the unique social scene in Hong Kong. The authors of the picture and text have cooperated with each other for nearly twenty years and during the gradual new publication, their creations have been influenced by the individual experience and the painters and scholars both at home and abroad.This series picture books are characterized by rich picture and text design, flexible and versatile style, as well as the interaction between the form and content and the ambivalent and interactive methods, which make the visual form possess the characteristics of movie language and mechanical replication aesthetics.This series picture books adopt the Hong Kong-style language, local customs and civil life to display the strong local cultural features in Hong Kong, emotional demands and real life meeting point which also hold the profound humanistic connation to show the brilliance of humanity and the poetry temperament. as the picture books is a successful example. It provides resonance with readers and the space to imagine and create double-sided reading experience. The combination of the elastic story design and the multi-channel business attracts the reader groups in all levels and its successful commercial planning and the sustainable adjustment way possess the typical significance of reference.