Study On Hepatitis A Vaccine Marketing Strategies Of C Corporation

Hepatitis A (HAV) is caused by the hepatitis A virus infection in human an acute infectious disease. in China is one of the most serious Hepatitis A regions in the world, and 240,000 new cases happened every year. The most effective way to prevent hepatitis A is to take hepatitis A vaccine. December 2007, the State notified the Ministry of Health issued "to expand the implementation of the national immunization program," and proposed the hepatitis A vaccine into national immunization programs, routine vaccination of school-age children. This will increase the demand for the vaccine. Experts expect that, from 2010 to 2012, the domestic demand for the vaccine will reach 3000-3500 million doses. According to the "program" requirements for the vaccination of children 1.5 years old hepatitis A vaccine as a class of vaccine procurement by the state, other age group received hepatitis A vaccine as type II vaccine sales. National Development and Reform Commission in 2009 lowered the maximum prices of hepatitis A vaccine as the sales market facing the situation full of opportunities and challenges. If C Corporation do not adjust and develop effective marketing strategies, the vaccine will not be able to seize the opportunity to increase market demand, leading to lower profits for hepatitis A vaccine manufacturers.C Corporation produced the first successful development of freeze-dried Live Attenuated Hepatitis A Vaccine by L-A-1 strains, is an independent high-tech biological products of intellectual property rights, is now a large-scale production, is for enterprises to create one of the pillars of economic product. Therefore, to overcome the national immunization program (a class of vaccine) the tender price is below market price, to enable enterprises to lower sales of hepatitis vaccines, leading to lower profits disadvantages, the use of marketing theory to develop a reasonable marketing plan to improve hepatitis A vaccine market share, increase economic efficiency of enterprises is the key to improving the competitiveness of enterprises. Against that background, I try the main contributor to the field to summarize the views of combing, exploring and trying to fit the marketing concept of business development for hepatitis C vaccine products business marketing strategy for search and analysis to hepatitis A vaccine on the enterprise sales provide a more scientific reference decision-making.This article from the vaccine market environment and marketing situation analysis, combined with the actual business situation of hepatitis A vaccine market, establish the target market through product differentiation, service differentiation, staff differentiation, differentiated image of the form of four kinds of market positioning target market for market positioning. By designing the product strategy, channel strategy, pricing strategies and promotional strategies for marketing the vaccine to meet the business goals. Finally, the special nature of vaccine products marketing, summed up the system, capital, personnel, quality, service and other aspects of marketing strategy for the security measures to ensure the smooth progress of marketing.