| Research BackgroundSince March and April in 2009 when Influenza A (H1N1) bursted out in Mexico, Influenza A (H1N1) has swept more than 160 countries all over the world. It has been spreading across countries and continents and bringing great harm to human beings. By now, Influenza A (H1N1) is still penetrating the world, causing the infected cases and scale to increase gradually. With the rapid development of this epidemic, every country modifies its strategies without delay, for the timing and effectiveness of strategies directly determine the result of anti-Influenza A (H1N1) moves. In our rural areas, the public medical service is not satifying:weak anti-epidemic system, poor medical service conditions, inadequate medical facilities, crude medical treatment, etc. Moreover, rural residents lack enough knowledge on diseases, and some can not even afford to see a doctor. In this case, once an epidemic disease breaks out like Influenza A (H1N1), the result would be worse than one can imagine.Research GoalThe author adopted group gradation and random sampling to obtain proper research sample. This study explored the cognition ways, realization situation, attitude towards Influenza A (H1N1) and infected patients of rural residents in Dongying. This study also analyzed factors that affect rurual dwellers'congnition towards Influenza A (H1N1). The author hopes to provide scientific ground for the government's anti-disease stragegies and health education measures.Research MethodThis study took sampling survey on three counties in Dongying. The main method is groud gradation and random sampling. The subject covered three counties in Dongying, i.e. Guangrao, Kenli, and Lijing, nine towns (or urban districts), and thirty-six administrative villages. The family health information survey took the househood as sampling unit. In each sampled village, there were sixty families randomly investigated, totaling 2,200 families. The rural families were also sampled randomly. The Dongying medical service investigation was organized by the Public Health Bureau of Dongying, designed, surveyed, and controlled by the Institute of Social Medical Science & Sanitation Management in Shandong University. The public health bureaus in counties were in charge of their own county's coordination, organizaion, and implement. The original data was coded and then typed into the computer. Access was used to establish data base. During the data analyzation, statistically descriptive analyzing and Pearsonχ2 were adopted to examine possible factors that influence people's cognition on Influenza A (H1N1). Research ResultsIt was found that 92.8% of subjects chose TV/Radio to get acquainted with H1N1, and other means were less used.54% of subjects didn't know about the spreading ways of Influenza A (H1N1),77% knew nothing about its incubation period,37.2% didn't know its typical symtoms, and 44.9% had no idea of the individual safeguard measures. Besides,81.3% of subjects were inclined to see a doctor if could-be symptoms happened to them; 71.5% thought Influenza A (H1N1) was curable; more subjects believed that Influenza A (H1N1) wouldn't become a serious epidemic; 79.1% thought the possibility of being infected was slim; only 51% showed concern about the epidemic situation and precautious information. 68.1% of the sujects would tell the information to others, if they had learned that some peope surrouding themselves got infected. Most subjects would encourage the infected peope to take timely treatments.Among the factors that influenced people's relative cognition, education background, career, and age were important ones that influenced people's cognition on following perspectives:spreading ways, serious situation, incubation period, curability, possibility of being an serious epidemic, probablity of getting infected, attention to Influenza A (H1N1) and propaganda information, negative influence on daily life, telling others about the infected, etc. The actual family income was also an important factor that could affect people's knowledge on ways to know Influenza A (H1N1), curability, serious situation, possibility of being an serious epidemic, attention to Influenza A (H1N1) and propaganda information, possibility of negative influence on daily life, and possible behaviour if could-be symptoms happened. The attention to propaganda information on hygiene knowledge was another important factor that could influence people's ways to know Influenza A (H1N1), possibility of being an serious epidemic, probablity of getting infected, attention to epidemic and propaganda information, possible behavior after the occurrence of could-be symptoms, and attitudes if there was an infected patient in neighborhood. Other factors, i.e. buying commercial insurance and being selected as local poverty-striken people, had no influence on people's cognition about Influenza A (H1N1).SuggestionMake full use of each mass media to reinforce health eduaction; the government can increase investment on propaganda and service related to Influenza A (H1N1) to some extent; the government should make more proper progaganda strategies towards rurual areas; more attention should be paid to key groups; interpersonal communication should also receive considerable attention; enhance the construction of rural veterinary stations, village medical units, and town hospitals; strengthen the training of local doctors and nurses on Influenza A (H1N1) to provide better information service and treatment for rural residents; improve rural residents' psychological ability of enduring sudden public hygienic affairs.
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