Study On Humanity Design Of Business Environment

After collecting, sorting out and inducing abundance data of the developments of business environment, this thesis stresses to design a new concept with a new angle to research the connection between business environment and humanism connotation from humanistic views, and study the products as well as the combination of environment and human culture. It aims to solve problems such as how to position the humanism connotation in business environment, how to realize the humanism connotation in a specific business environment, and how to develop the humanity design in business environment in the future.This thesis studies the humanity design of business environment, and puts forward that the positioning of business environment design mainly relies on consumer culture, commodity culture and brand culture via analyzing the quantitative relationship between the consumption environment and the demand of the mass consuming group. Under the background of internationalization, this paper analyses the successful business environment and their products both abroad and at home; respectively studies the embodiments of traditional ethnic culture and modern culture, international culture and regional culture, public culture and elite culture, as well as scientific and technological innovation culture and green in business environment. It also develops the theoretical analysis of the current situation of the business environment profoundly and systematically, and raises some relevant design concepts. This article hopes to build a brand-new humanized commercial consuming place based both on the traditional culture and modern culture, create an activity space that enables people to highly experience the humanity, which make the homogeneous commodities be more popular among the consumers after giving it humanism connotation.