| The evolution of kitchen cabinet is one of civilization's references, and the development of kitchen cabinet exclusive shop is the mirror of kitchen cabinet industry's overall progress. Can be said that, kitchen cabinet exclusive shop is the brand among consumers and producers, designing kitchen cabinet exclusive shop is a describing kitchen cabinet brand.The study on designing kitchen cabinet exclusive shop is the corporate branding and marketing needs. Kitchen cabinet exclusive shop is the communication area between consumer and the brand, design quality can directly affect the branding image, and influence consumer buying behavior.As the kitchen cabinet is a product complex, not only has the characteristics of the times, also with integrated features, technological and cultural characteristics, and historical artistic heritage features, a simple display can not convey the overall brand meaning. This thesis analyzes the overall brand meaning of kitchen cabinet exclusive shop based on study the evolution of kitchen cabinet exclusive shop, understands visual image design if kitchen cabinet exclusive shop is to communicate "living style". Then, follow a general visual process, group kitchen cabinet exclusive shop's visual media into 10 items, and analyze visual items' design choice and their visual performance results. Finally, summarizes how to create a perfect brand visual space by light, shape and color, translate the brand's culture, business content, product features, brand spirit into visual symbols, convey all visual information to customer.At last, the thesis research result is applied on design practice, and the design of one kitchen cabinet exclusive shop is accepted by corporate.
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