| This paper is about researching design technique in HEJ of automotive interior design base on the principle of harmonizing design philosophy with Industrial Design psychology as its foundation.First, this paper explains this subject's research background, purpose, meaning and research and development situation both inside the country and overseas. Also at the beginning of the paper, it summarized the subject's related industrial design psychology and design philosophy.It is also based on the article of "About the Research of Chinese Residence Demographic Categorization Methods", and general theoretical explanation and positioning target customers as 'economic minded' group and position the interior design as mid to upper class of sedans. And investigate by using interviewing, polling and real life experiment methods.During the investigation, first was to research the target customers' basic situation, aesthetic, personal value and their cognitive of intended product and then based on the research analysis, with the process of clarification and sub categorization of the target audiences, reaching better conclusion and therefore finding more relevant deign elements.At the same time, it analyzed the credibility and efficiency of the customer research. to guarantee the credibility of investigation process and result.Also, based on enlisting factors of user model to better understanding the customer's physical and psychological need when operating the vehicle. Based on careful, holistic judgment and evaluation of the research data and analysis, prioritization and eventually reaching the final design guidance for the field of the Auto interior harmonization design.In the end, this article demonstrated the feasibility and scientific quality of the theory on 'research of harmonization on industrial design psychology' which was based on the example of probability and dependability evaluation system of the design process of Dong feng D class sedan.
|
PDF Full Text Request