Research On Individualized Color Design Of Car

With the increasing popularity of private cars and the enhance of people's aesthetic levels,automotive consumer's awareness and demand changes constantly, the design of the car color has been put forward to higher requirements.It is hoped to have their own personalized car color,not only reflect the quality of vehicle,but also demonstrate their own personality.In this paper,the author analysised the relevant literature of the regulation of automotive color design and the individual requirements,combined with survey data,build up a personalized color system of car on an exploratory study,with a view to provide a beneficial support for the design of the individual requirements of car color.Firstly,carded the relevant color theories.Secondly,analysised the individual requirements and the regulation of automotive color design,and designed a questionnaire on this basis,then analysised the current situation of the car personality color perception and demand of the Chinese consumers through the questionnaire,used Statistical Analysis Technique and Color Image Scale. Eventually,built up the car individualized color system.